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大健康|養生|農產品

小龍坎火鍋

來源:    發布時間:2019-11-26

xiaolongkanlaohuoguoyuanyubayu,jingbainianlishichuancheng,xichengdouxiaolongkancanyinyouxiangongsijingxindazaodebashuzhimingcanyinpinpai。weilaidexiaolongkanlaohuoguo,jiangzaichuangxinzhongbuduanchaoyue,chengweiyigegengjiaquanqiuhua、duoyuanhuadepinpai。yizhuanye、chuangxin、zhencheng、jizhiweidaoxiang,zhiliyuchengweiquanguoshenzhiquanqiuzuizhimingdesichuanhuoguopinpai。

xiaolongkanlaohuoguoshidanshengyuminguoshiqidezhengzongchuanweihuoguo。congchuangshishiqizhijin,yizhijianchi”yongxinzuoweidao,liangxinzuopinzhi”dejingyinglinian,zhiliyuweigukedailaichunzhengguodikouwei、xinxianjiankangshicaihetuichenchuxindecaipin。rujin, xiaolongkanbujuyige,buduantupo,yigengjiashishang、chaoliu、duoyuanhuadepinpaixingxiang,weixiandaihuadeshenghuochuangzaoleduoyang、xinyingdemeishitiyan。

xiaolongkanhuoguopinpaibaozhuangshejifuwuxiangmu:

xiaolongkanhuoguodiliaolihepinpaibaozhuangsheji

xiaolongfandajiangfangzhuanlihepinpaibaozhuangsheji


yaboapptuanduicicishouyaoxiaolongkanhuoguopinpaidelihebaozhuang

erkuanlihefenbieyonglebutongdeshejifenggelaidingyixiaolongkanhuoguo

yishishang、chaoliu、duoyuanhuadepinpaixingxianglaifuyu

xiaolongkanhuoguodepinpaineihan

zaichuandisichuantesewenhuayuhuoguoxiangjiehedetongshi

yiqidainengganranxiaofeizhe

001.jpg

xiaolongkanhuoguodiliaolihepinpaicelve:

xiaolongkanpinpaidanshengyouzhunonghoude

diyutesewenhuabeijing

huoguoqiyuanyuchuanyu


zaixiaofeizhedeqianyishizhong

chuanyuwenhuajiushihuoguopinpaide

wenhuajiyinhebeishuhuoguojichuanyu,chuanyujihuoguo


duiyuxiaofeiyishi、xingweideshenkeyingxiang

liheyijingbuzaishidanchundepinxianghuopinleizhanwei

congchayisuqiujiaodushuo

“duishuishuo, shuoshenme”bi“woshishui”gengweizhongyao

lihedeshijuesuqiubunengyouyuhuoguobenshen

yaoshengjidaopinpaihongguanxingxiang

suodaibiaodiyuwenhuatesedebiaoxian


yaboapptuanduizhiliyujiangpinpaidazao

chengchuanyuwenhuadeyigegesuoying

fuyupinpaijijudiyuwenhuaneihandeganranli

002.jpg小龍坎火鍋底料禮盒品牌定位策略:

yishouzhongweiqierudian

congrenmendeshenghuofangshi、wenhuapianhaoxunzhaotupokou

xunzhaoxiaofeizheshenghuohepinpaineihande

sichuanwenhuashenghuoqinggandegongmingzhichu

jiangpinpaisuzaochenglijieshenghuo

pinweishenghuodebiaoqian

congerdadaoshenruganqingdepinpairentong


hong、lvselihedapeitiehexiaolongkandianmiandeshijue

xingxiangyixiandaichahuadebiaoxianfangshilaichuandichu

huoguoyinshidehuanyu,yingheshidaidechaoliu

youwaiernei,zaiyouneierwai

kansinaotengdechangjingqueyouzhuxinideqingganlucheng


xiaolongkanhuoguodiliaolihechuangyilingganlaiyuan:

yaboapptuanduitiquxiaolongkanpinpaidianneizhuangshiyuansu

sichuandiqudianxingdaibiaoxingxiangdaxiongmao

xiaolongkandemenlou

dianneidelongtou、longzidezhuangshi

huajiao、lajiaodengshicai

yichahuabiaoxianxingshijinxingyishujiagong


lituzaixingxianghuamiantuchupinpaiguyoudepinpaineihan

sichuantesewenhuayuhuoguodejiehe

tongguoyuansuyusecaidejiehe

zhengtichengxianchujingtaishuhuandehuamianqingxu

chuandisichuanmanjiezouyouxiandeshenghuofangshi

yiqidainengganranxiaofeizhe


打開禮盒

yicengloukongchuanghuazhi

yourutouguomenlangkanshijie

gengjuyouwenhuaneihanhecengci


chanpinyituzhongsuoshide

整體對稱擺放方式
畫面與封面視覺效果統一

chengdouxiaolongfandajiangcanyinguanliyouxiangongsilishuyuxiaolongkankonggujituan,gongsiyi“chuangshijiejicanting,zuobainianlaopinpai”weiqiyeyuanjing,huijiyouhuoli、youchaoqi、siweihuoyuedenianqingren,zhizaiyigongping、gongzheng、touming、xionghuaiweihexinjiazhiguan,yishengengwenhua、zunguifuwu、chengjiuyuangongweihexinjingyingsixiang,zhiliyudazaogaoduanwenhuahuoguopinpai“xiaolongfandajiang”。


xiaolongfandajiangyi“zhongguoxin,shijieyan”weipinpaijidiao,bingcheng“haoweidao”、“gaoyanzhi”、“youwenhua”depinpaitese,ronghelezhongguochuantongjianzhu、yuanlin、meishiwenhua,jixiaoqiaoliushui、tingtailouge、diaolianghuadongdengrenwenjingguanyuyishen,meitianyanyichuanjubianlian、emeigongfu、longxingchayidengbashuwenhuajingcui。pinpaiyihongyangchuanchengzhongguochuantongwenhuaweishiming,chuanchengziqiangbuxi、yushijujin、tuanjiefendoude“long”jingshen。zhiliyudazao“longzhanyuye”、“menglongguojiang”、“feilongzaitian”sandawenhuaxilie,weishijiedaiquyiweiquanxindewenhuahuoguo。

xiaolongfandajianglihepinpaicelve:

canyinpinpailihegairuhezuo?

womenxianlaikancanyinpinpailihedezuoyong:

1、maihuo

liyongpinpaidianmianliuliangziranzhuanhua,mendianzengshou

2、chengzaibingchuanbopinpaiwenhuaneihan

jiangpinpaiwenhuawaihuayanshen,yiwenchuangdefangshichuxian

zaimaihuodetongshibansuikerenliudongchuanbopinpaijiazhiguanheyingxiangli

yinci,wajuepinpaiwenhua,yongpinpaiwenhuazuoweizhutiyanyichengwenchuangchanpin

fuyudiliaolihezheyiwulishuxingyixindejiazhiyiyi

zaimaihuodetongshi,chuanbopinpaiyingxiangli

bingyoukerenjiangpinpaiyingxianglichuandigeitamendeqinpenghaoyou


xiaolongfandajianglihepinpaidingweicelve:

yaboapptuanduicongjianyuejizhidejiaoduchufa

jiangchuantongdewenhuayongjianyue、xiandai、shangwuzhigan

deyuyanzhongxinyanyi

yi“kuaiyirensheng”defangshi

weigaoduanshangjierenshidazaoyifenyouyiside、nadechushoudebanshouli


xiaolongfandajianglihechuangyilingganlaiyuan:

longnengdanengxiao,nengshengnengyin,dazexingyuntuwu

xiaozeyinjiezangxing, shengzefeitengyucangqiongzhijian

yinzeqianfuyubotaozhinei


yinzanghuoguodeshuxing,baituokuaixiaopindediliangan

shenmigan、zungui、dazaogaoduanliheshangwuzunguigan

baituochuantongzhigu,fuyulihebieyangguangan

rangxiaolongfandajianglihezaitongleichanpinzhuoerbuqun

yiheiseweizhusediao

wuzhuajinlongwojinpaiweizhutidehuamian

peiyiuvgongyi,huamianjianyue

zhishuxiongyi,jinxianzunguiqizhi

gengfuhedaxiangwuxingdezhongguowenhuachuantonglinian


jinshumingpaideshejizeshiyongzhigandianjing

zengtianzunguiqishi,fuyulihegaoduandegediao

guaodeqizhiyuhuoguolihede

benzhishuxingxingchengqiangliedefanchabi

gengnengyinqixiaofeizhedehaoqixin

rangsongrendeguochengyebiandeyouxiequweixing


neibufangaizhanxianhuoguodiliaodezhizuoliucheng

rangxiaofeizhezengtianduihuoguodelejie

zengjialihedakaizhihoudefengfuganhequweixing

026.jpg

neibudakaihouyiduichengdefangshibaishe

wenzhongdaqi

neibubaozhuanghuamiantongyangyijianyueweizhu

zhengqineilian


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